Establishing success metrics in advance is important for evaluating social media efforts. Consider various ways to gauge success as your campaign progresses.
Revisit why your using social media and evaluate its importance to your business. A 2012 survey by Awareness Networks provides inside to popular business goals. Top Business Objectives for Social Media
Creating a social media program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that's what we're here for. Not sure where to start? Assess your social [...]
A client recently asked that we design a simple business card for her. The only information to feature was her name, phone, fax and email. Business cards should be a conversation starter - something to be kept and acted upon. Our client is a lobbyist - a female lobbyist - and we wanted to embrace [...]
As technology continues to develop and change the way we do business, may thought that print was a dead medium and online the wave of the future. However, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside new technology. Direct mail continues to be used [...]
If your anything like me, you've got big plans for 2014. Part of the plan is to stay organized this year. How am I going to do this? Well with my handy Blog Planner and I'm sharing with you. Print as many (or as few) as you like, add to a binder or keep it [...]