What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

Idea Blog

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So you’ve decided to get serious about social media marketing.

Creating a social media program that reaches your customers is more challenging that collecting followers. You need to set internal expectations, put policies in place, inspire people to take action and measure your program for success. In short, you need help and that's what we're here for. Not sure where to start? Assess your social [...]

By | 2014-02-21T22:13:22+00:00 February 21st, 2014|Featured|0 Comments

Business Card Design: Which One Do I Print?

A client recently asked that we design a simple business card for her. The only information to feature was her name, phone, fax and email. Business cards should be a conversation starter - something to be kept and acted upon. Our client is a lobbyist - a female lobbyist - and we wanted to embrace [...]

By | 2017-05-23T12:54:27+00:00 January 21st, 2014|Featured|0 Comments

Get It Done

If your anything like me, you've got big plans for 2014. Part of the plan is to stay organized this year. How am I going to do this? Well with my handy Blog Planner and I'm sharing with you. Print as many (or as few) as you like, add to a binder or keep it [...]

By | 2017-05-23T12:54:27+00:00 January 11th, 2014|Featured|0 Comments