Author Archives: ideafactory
Most Popular Text Acronyms
A few clients have recently asked the meaning about text acronyms. Then I got to thinking, maybe this could help and just maybe I can learn a few new ones myself… please enjoy! The 50 Most Popular/Used Text Acronyms & … Continue reading
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A few months back a good friend of mine asked if we could help develop marketing materials for her successful consulting company – is there any better compliment? We started with a brand audit and together were able to uncover … Continue reading
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What’s the difference between sales and marketing? To put it simply: marketing creates desire and sales delivers the product. Sound too easy? Well, it is. Marketing is everything you do to reach and persuade prospects. The sales process is … Continue reading
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Don’t just manage an email list…
Get to know your customers like Megan. She signed up last year. Has a birthday in May. Lives in Mesquite. Tweeted about your email campaign. Looks dashing in aviators. How are you using email to grow your business and stay … Continue reading
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What makes a world class brand?
Awareness. Without awareness nothing else matters. A brand can’t be on people’s buying radar unless they are aware of it. Relevance. The brand must be perceived to be relevant to people’s needs, hopes and desires. Difference. To stand out amongst … Continue reading
Email Marketing
The case for email marketing is very simple really: ROI. According to the Direct Marketing Association, every dollar spent in 2010 generated a whopping $42.08. Numbers like that just don’t happen. To reach and surpass your company’s goals, you must … Continue reading
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