What’s your story?

Every organization has a message to send, an audience to reach. How you tell your story – whether you want to build awareness, reach new markets or protect your brand – is a critical element in your market positioning.

The Idea Factory is a communications boutique committed to helping clients achieve the results they need to sell more effectively in their marketplaces.

In the last 15 years, we have helped clients navigate changes in their markets and threats to their brands, and take advantage of game-changing opportunities to expand and compete.

Let’s get the conversation started.

For more information about The Idea Factory and how we can help you take advantage of your communication opportunities, contact:

Jan Scarborough, Principal
Main: (702) 253-0967 Ext. 104

Print’s Not Dead: Print Marketing Will Grow in 2014+

Home/Featured/Print’s Not Dead: Print Marketing Will Grow in 2014+

As technology continues to develop and change the way we do business, may thought that print was a dead medium and online the wave of the future. However, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside new technology.

Direct mail continues to be used heavily, with a 43% share of total local retain advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy includes a combination of both print and digital communication.

There are many reasons why print is an effective tool for delivering your story to your audience.

Variable Printing
Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. The audience feels special because of the personal touch.

QR Codes – it used to be that the only way to advertise your web presence via print was to include the URL and hope that the audience took the time to type it into a browser. QR Codes and NFC technology make it possible for your print media to directly connect customers to your website.

Print & Social Media
The two mediums often share a symbiotic relationship: print media helps draw attention to your social media sites, and your social media profiles can be used to strengthen your print campaign. By adding customer comments and testimonials from your social networking profiles to your print designs, you can make your print marketing that much more effective.

Print marketing is used less, so it stands out more.
Most companies are competing online for their audience’s attention which makes it hard to stand out in the crowd. Research from the US Postal Service indicates that most who receive direct mail advertising pay attention to it; households report that they tend to respond to 1 in 10 pieces of direct mail. An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods. And according to Research By Mail Print, 85% of consumers sort and read their mail on a daily basis and 40% try new businesses after receiving direct mail.

No matter how crucial digital marketing becomes – there is still a large audience you can reach through print marketing and direct mail campaigns.

By | 2017-05-23T12:54:27+00:00 January 19th, 2014|Featured|0 Comments

About the Author:

International marketing communications strategist with extensive experience in corporate communications, direct marketing, branding, event-based marketing, cause-related marketing, non-profit marketing and advertising campaigns. Specialties Focus on brand development and management; strategic development and creative communication development.

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